Press Release No. 15/07
Information Embargoed Until Delivery of Speeches
on Thursday 18 October 2007, 1000 hours
YOUNG ENTREPRENEURS VIE FOR SHELL LIVEWIRE AWARD
To venture into unchartered fields in the creative media industry, 25-year-old Sandra Neo experiments with new technologies in visual communication and production to create breakthroughs for her company. “I want to do something different in this field. It is only when we can provide an added value to our clients that we can be ahead of our competitors. It also paves the way for us to forge alliances with media owners and advertising agencies,” said the gutsy young entrepreneur. The first in the industry to bring large-size posters to bus shelters and to launch animated advertisements on taxi tops, her company, Media Associated Displays Pte Ltd or M.A.D, provides unique services in advertising promotion through animation and moving image display. Currently, M.A.D. is the only player in the industry that can supply beyond the 20-feet billboard advertisements. Not bad at all for a company that was set up less than 3 years ago.
2 Meet this year’s finalists in the 2007 Shell LiveWIRE Award Presentation Ceremony on Thursday, 18 October 2007 at 0930 hours at ITE HQ Auditorium. Mr Lee Yi Shyan, Minister of State for Trade & Industry, is the Guest-of-Honour for the Ceremony.
3 With newly-set up businesses, from a few months to less than 3 years, these young entrepreneurs have a similar trait - they have displayed the guts and gumption to strike out into the unknown and a willingness to try out new ways of doing things and take calculated risks. (Please refer to Annex A for more information on the finalists.)
4 Inaugurated in 2001, the Shell LiveWIRE Award, which is jointly organised by Shell Companies in Singapore, the Institute of Technical Education (ITE), the Singapore Press Holdings, Chinese Newspapers Division and the ITE Alumni Association, aims to give recognition to young budding entrepreneurs with innovative and promising business ideas. To qualify for the Award, applicants should be 35 years or below and have been in business for between 3 and 36 months.
5 This year’s Award has attracted some 16 budding entrepreneurs. Among the six finalists, the most outstanding entrepreneur will receive the Top Award of $10,000. The other five will receive merit awards of $2,000 each.
Invitation to Media Members
6 Members of the media are cordially invited to the Shell LiveWIRE Award Presentation Ceremony 2007 to be held on Thursday, 18 October 2007 at 0930 hours at ITE HQ Auditorium, 10 Dover Drive, Singapore 138683. The programme for the ceremony and a map of ITE HQ are at Annexes B and C respectively.
7 For queries or arrangements for interviews, please contact Ms Hajijah Koming, Head/Communications (Colleges), ITE, Tel: 67720804 or Email: Hajijah_Koming@ite.edu.sg or Mr Mohd Jailani Nathan, Head/Publicity, ITE at Tel: 67720805 or Email: email@example.com.
Released on: 18 October 2007
The Institute of Technical Education (ITE), Singapore, was established as a post-secondary education institution in 1992 under the Ministry of Education. ITE is a principal provider of career and technical education and key developer of national occupational skills certification and standards to enhance Singapore's workforce competitiveness. Under its "One ITE System, Three Colleges" Model of Education and Governance, ITE has three Colleges, comprising ITE College Central, ITE College East and ITE College West.
SHELL LIVEWIRE AWARD 2007 FINALISTS
1 Name: Mr Welson Ang (29 years old) Designation: Group Executive Officer Company: ExpressPrint
ExpressPrint which started off as a small business printing business cards in 2005, has since diversified to provide a one-stop solutions portal with a range of services such as print, design and web solution. It has established itself in Singapore market as a provider of printing solutions for both start-up SMEs and existing MNCs.
With e-commence transactions, the company has expanded its business to United Kingdom, Australia and New Zealand.
2 Name: Mr Hu Yinghan (25 years old) Designation: Founder Company: Hitchoo Pte Ltd
Hitchoo Pte Ltd which began operations early this year, provides an innovative alternative solution to how man and woman can meet online through the internet. By combining the best features of social networking and dating portals, Hitchoo ─ today offers both online and offline dating service.
With its catchy phrase, "You made my day!" Hitchoo caters to those who wish to seek for a partner but are too shy to do so on their own. With a younger clientele between 21 to 35 years old as its target group, Hitchoo’is popular among university students and young working adults. The main source of revenue of the company is through advertising on the web portal, events and Hitchoo cards.
3 Name: Mr Philip Wong Wai Chuan (34 years old) Designation: Director Company: ICE³ Pte Ltd
ICE³ is a specialty ice cream café that serves home-made super premium quality ice cream. Founded in 2005, one of ICE³ signature products was born – the magic potion. Its magic potion is a sundae with liquors in its recipe.
With ingredients like waffle mix, fondue, chocolate and coffee blended drinks contain secretly-guarded recipes. The company hopes to supply its branded home-made ice-cream to cafes and restaurants.
4 Name: Mr Amit Sujan (34 years old) Designation: Chief Executive Officer Company: IT CAN Pte Ltd
Established in 2004, ITCAN is an IT solutions & services consultancy firm that helps clients and partners to implement intelligent solutions, to resolve business and operational issues.
ITCAN’s suite of service services aims to meet the unique requirements of each organisation through business IT consultancy, development of customised solutions (software engineering), research & development, product development, outsourcing and applications management.
5 Name: Mr Alex Tan (35 years old) Designation: Managing Director Company: Perfectus AV Pte Ltd
Perfectus AV Pte Ltd began by providing audio-visual, design and staging technologies services.
The company has since expanded its operation to the Asia Pacific region with international affiliates in Japan, United Kingdom and Vietnam. Its products and services include technical consultancy services, show production management and execution, set up and management of sound, video, graphic, camera and lighting equipment for events.
6 Name: Ms Sandra Neo Swee Lian (25 years old) Designation: Account Director Company: Media Associated Displays (M.A.D) Pte Ltd
Incorporated in 2004, Media Associated Displays or M.A.D is a visual communication production house that is principally involved in creating new products and visuals which uses new media technologies and/or applies conventional technologies in new processes to create new products and applications.
It has delivered a track record of being the first in the Industry to bring large size posters to bus shelters and to launch animation advertising on taxi tops.
2007 SHELL LIVEWIRE AWARD PRESENTATION CEREMONY
Thursday 18 October 2007
ITE HQ Auditorium
Guests to be Seated
Arrival of Guest-of-Honour
Mr Lee Yi Shyan
Minister of State for Trade and Industry
Video Screening of Shell LiveWIRE Awards 2007
Welcome Address by Mr Bruce Poh
Director & Chief Executive Officer
Institute of Technical Education
Speech by Ms Mavis Kuek
General Manager, External Affairs,
Shell Companies in Singapore
Speech by Guest-Of-Honour
Mr Lee Yi Shyan
Minister of State for Trade and Industry
Prize Presentation to Winners Musical Performance by CeMTA 1030 hours
End of Programme
10 Dover Drive, Singapore 138683