Relevant
Industry Profile and Prospects
School
of Business and Services, and List of Courses
Graduates'
Employment Performance
RELEVANT
INDUSTRY PROFILE AND PROSPECTS
The
School of Business and Services conducts various business, accounting
and service courses at the Higher Nitec
and Nitec levels, to support the following
service sectors:
Beauty
& Wellness
Business
Services
Food & Beverage
Sports
& Fitness
Tourism
Transport
& Logistics
Wholesale
& Retail
Singapore
was ranked the best place to do business in the
Asia-Pacific region and was ranked 7th globally
by the Economist Intelligence Unit in July 2003.
It offers companies the key ingredients for business
success - strong infrastructure, skilled and dedicated
workers, global trade and communication links, and
a carefully nurtured environment for successful
enterprise. With its excellent infrastructure, Singapore
has been viewed as an ideal place to do business.
It has also served as the gateway to the region.
BEAUTY
& WELLNESS
The Beauty & Wellness industry in Singapore
is growing and has become an important segment of
the tourism and hospitality market. Today, the Beauty
& Wellness business is estimated to be worth
more than $200 m a year. The industry has grown
by about 20% over the last 3 years, fuelled by a
greater demand for spa services by both locals and
tourists. As part of making Singapore a lifestyle
hub in Asia to grow the tourism sector, the Singapore
Tourism Board is promoting the spa cluster in Singapore.
Recognizing the opportunity to further capitalize
on the growth potential, the government has taken
steps to nurture the local spa industry and help
establish Singapore as a hub for the spa industry.
BUSINESS
SERVICES
The services sector has been identified as one of
the twin engines of growth to propel the Singapore
economy in the 21st century. To develop Singapore
into a premiere services hub in Asia with a global
orientation, there are plans to further enhance
local competencies in business services, as well
as to attract major international players in key
services industries to our shores.
FOOD & BEVERAGE
The Food and Beverage (F&B) industry contributes about $1.2 billion of Singapore GDP and employs about 61,100 people. The employment outlook is good. Some of the jobs in the industry include chefs, restaurant attendants, bartender, kitchen assistants, executive chefs, operation managers, catering services managers, sales executives.
SPORTS & FITNESS
The Sports & Fitness industry in Singapore enjoys good government support as S$300 million is put into the Sporting Singapore Fund to finance sports development until 2010. The government is building a new S$800 million world-class Sports Hub, located on a 35-hectare site in Kallang, to create a critical mass of international, regional and local sports federations and associations; sports medicine and sports science service providers; sports-related training and education service providers; and sports companies’ sales & marketing headquarters; retail outlets; R&D and design centres in one centralized location. Besides providing substantial funding support, the government has identified strategic areas to promote and nurture the full spectrum of business opportunities in the sporting world and its related industries.
TOURISM
Singapore enjoys distinct advantages in its ability to attract tourists. Blessed with a unique blend of different ethnicity and culture, the modern metropolitan society is also perceived to be able to uphold traditional values and practices. Built on the legacy of a colourful colonial past, it is now a progressive independent nation. Singapore is seen to be a unique and exotic destination in the eyes of the leisure and business travellers.
To further enhance its attractiveness as a tourist destination, the Singapore Tourism Board continues to develop new world class attractions and attract strategic business and leisure events to its shores. A re-energised Orchard Road as a premier shopping district, the Singapore Flyer, integrated resorts are all part of an exciting and promising tourism landscape.
Singapore Tourism Board’s long term plans aim to triple tourism receipts to $30 billion and double visitor arrivals to 17 million visitors by 2015. The projected growth of the increasingly important tourism sector will provide new and ample employment opportunities in the different sectors of the tourism industry.
TRANSPORT
& LOGISTICS
Strategic
location, efficient 24/7 operations, reliable physical
and IT infrastructure, and excellent connectivity
have made Singapore a compelling global logistics
hub and supply chain management (SCM) nerve centre.
Singapore's emphasis on logistics/SCM training and
education provides the industry with a dynamic talent
pool, well equipped to meet the challenges of the
ever-changing supply chain needs.
Singapore's transport engineering sector, underpinned
by strong mechanical engineering capabilities, comprises
the aerospace, marine and offshore engineering and
land transport industries.
WHOLESALE
& RETAIL
This
sector is an integral part of Singapore's domestic
sector and a key pillar of Singapore's Economy.
To boost the retail sector, it is vital for local
retailers to constantly innovate and differentiate.
In the new economy, only retailers who can generate
and exploit new ideas stand a better chance of success.
With the vision of achieving a world-class centre
of retail excellence, Singapore has set up the Retail
21 Plan, which aims to work out new strategies for
the growth and expansion of the retail industry.
As the retail industry is faced with the rapid change
in consumer lifestyle, there is also a growing trend
for service personnel to be trained in delivering
better services to consumers by being equipped with
IT skills.
Sources:
Extracted from publications from Ministry of Manpower,
STB, WDA and EDB, Singapore
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SCHOOL
OF BUSINESS AND SERVICES
Confident, articulate, enterprising and having
a creative and inquiring mind, and an independent-learning
mindset - these attributes are what we envision
our graduates to have.
The School of Business and Services
is committed to providing premier post-secondary business
courses and a learning environment for our students
to: