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 Relevant
Industry Profile and Prospects
School
of Design & Media, and List of Courses
Graduates'
Employment Performance
RELEVANT
INDUSTRY PROFILE AND PROSPECTS
CREATIVE INDUSTRIES
In the recent years, the Creative Industries has been identified by the Economic Review Committee’s (ERC) as one of the three new and promising service areas to promote, besides education and healthcare.
The key focus of efforts has been to build the fundamentals of this industry by developing creative capabilities, stimulating sophisticated demand and strengthening industry players to become credible and significant players in the global creative landscape. The vision is to develop “A vibrant and self-sustaining creative cluster to propel Singapore's Creative Economy” through industry-specific blueprints.
Creative industries not only contribute towards the economy directly, they also have a powerful, indirect impact on the rest of the economy - by adding style, aesthetics and freshness to differentiate our products and services. The creative industries also improves our quality of life and make Singapore more vibrant by stimulating awareness and demand for the arts, design and media products and services.
DESIGN
The Design sector of the Creative Industries comprises companies providing the following creative services:
Advertising & Communication
Space, Architecture & Landscaping
Interior & Exhibition
Fashion & Textile
Product & Industrial Design
The DesignSingapore blueprint serves to establish Singapore as Asia's leading hub for design excellence, where its design cluster is fully developed into a key driver. DesignSingapore is a national collaborative initiative steered by high-level Council comprising individuals from the corporate sector, government and design community. The blueprint charts out seven strategies:
1. Nurture a Vibrant Integrated Design Services Cluster
2. Establish Singapore's Status as an International Design Hub
3. Develop World-class Expertise
4. Develop Design "Killer Apps"
5. Promote Design Excellence in Enterprise
6. Foster a Design-savvy Culture
7.
Raise Professional Standing of Designers
MEDIA
The Media sector of the Creative Industries comprises companies providing the following creative services:
Printing & Publishing
Film and Video
Digital & Broadcasting Media
The Media 21blueprint serves to develop a thriving media ecosystem rooted in Singapore with strong international extensions. The vision is to “Transform Singapore into a Global Media City”.
Media 21 is a strategic initiative spearheaded by Media Development Authority, a MITA statutory board.
The strategic thrusts include:
1. Establish Singapore as a Media Exchange
2. Export Made-in-Singapore Content
3. Deploy Digital Media
4. Internationalise Singapore Media Enterprises
5. Augment Media Talent
6. Foster a conducive Business and Regulatory Environment.
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SCHOOL
OF DESIGN & MEDIA
The School of Design & Media seeks to deliver innovative training and quality education to produce enterprising and employable graduates to meet the manpower needs of the Design and Media sectors of the Creative Industries. Companies which we associated with include: Kingsmen Creative Ltd, Autodesk Asia Pte Ltd, Pico Art International Pte Ltd, Infinite Frameworks, Electronic Arts Asia Pacific Pte Ltd, Saatchi Labs, Philips Electronic Singapore, Toon Boom Animation Inc.
Our vision is: Impacting lives and enhancing competitiveness through design and media.
The School is committed to:
uniquely position graduates as “Industry-ready Craftsman” in the creative industries
provide students with opportunities to work on “Real-world Portfolio” using the real-world as their classrooms
develop a “Strong Design Foundation” that would enable graduates to progress in the Creative Industries or pursue further education
teach Design as a tool for Strategic Advantage.
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