Relevant
Industry Profile and Prospects
School
of Hospitality, and List of Courses
Graduates'
Employment Performance
RELEVANT
INDUSTRY PROFILE AND PROSPECTS
The School of Hospitality conducts various hospitality-related and service courses at the Higher Nitec and Nitec levels, to support the following key operational areas of:
Culinary Arts
Pastry and Baking
Food & Beverage
Hotel Operations
The outlook for Singapore’s tourism and hospitality sector have been extremely encouraging with the continuous growth of Asia and Singapore’s continued ability to attract foreign investments and high profile events to the country like the Singapore Grand Prix and Youth Olympics. The launch of the two integrated resorts (IR) of Resorts World at Sentosa and Marina Bay Sands had also spurred the growth of the industry with its need for more service-related workers.
CULINARY ARTS
The interest and focus on Culinary Arts as a career in Singapore is fast growing and has become an important manpower need for the tourism and hospitality market. The culinary profession has come a long way and has shed its image as a menial job staffed by school dropouts with few prospects in the 1980s. It is now perceived as a glamorous and rewarding career that attracts bright and young Singaporeans who are willing to work hard. With Singapore as a food paradise and with an increasing number of food establishments being opened each year, the need for chefs in the different culinary fields is expected to increase further.
PASTRY AND BAKING
Linked very closely to the culinary chefs are a group of chef professionals in their own field of expertise. The Pastry chefs and Bakers are of high demand with more people developing a ‘sweet-tooth’ for cakes, chocolates and bakery products. Patisserie and Bakery products in Singapore and the Asia Pacific are forecast to grow by 21% in constant retail value over the next 10 years. This increase is three times the expected growth of bakery products globally. Strong demand is being driven by increased urbanization, economic growth and changing consumer lifestyles including dieting habits of Singaporeans and Asians alike.
FOOD & BEVERAGE
The Food and Beverage (F&B) industry contributes about $1.2 billion of Singapore GDP and employs about 61,100 people. The employment outlook is very encouraging for people in the food business sector especially in the restaurants, cafes, fast food outlets, bars and bistros. Some of the jobs in the industry include restaurant attendants, bartender, senior Captains, waiters, hostesses, operation managers, catering services managers, sales executives.
HOTEL OPERATIONS
In the last 3 years since 2008, together with building of the Integrated Resorts and the Urban Redevelopment Authority’s plan to release new land parcels for hotel developments, there had been an increase of over 10,000 hotel rooms for Singapore. With new hotels being built and the increase in tourism arrivals expected in the coming years, the demand for workers in the area of hotel operations such as Front Office, Housekeeping, Guest Services, Concierge and Bell Services are huge. Service workers in these areas are expected to be efficient in their related skills and also possess good customer and communication skills.
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SCHOOL
OF HOSPITALITY
We envisage our graduates to be well-skilled in their respective areas of training and be immediately effective to the organizations they seek employment with. They would be the choice employees of the hospitality industry, possessing the right attitudes and service excellence mind-set.
The School of Hospitality is committed to providing its students with an authentic training environment, with the use of key industrial tools, equipments and service concepts for the students to:
- develop technical, social and methodological competencies relevant to industry demands; and
- foster a service excellence mindset in preparation for their careers
in order to meet the demand of today’s ever-changing business world.
