S/N | Module Outline |
1 | Concept of Small Office /Home Office (SOHO)- Registration process for a SOHO
- Operation conditions under the Home Office Scheme
- Types of business prohibit under the Home Office Scheme
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2 | Identify Business Opportunities for a SOHO- Basic Types of business
- Basic conditions to select a suitable business for a SOHO
- Basic principles for a good business
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3 | Use SWOT analysis on the SOHO
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4 | Common mistakes made by
business newbies
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5 | Ways to start a business- Concept of competitive advantage
- Techniques to identify business opportunities
- Growing industries and business opportunities
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6 | Select an appropriate business entity for a SOHO- Concept of liability in business
- Business Registration Act
- Advantages and disadvantages of different forms of business entities
- Select a suitable form of business for a SOHO
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7 | Prepare a Business Plan- Purpose of a business plans
- Parts of a business plan
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8 | Develop a simple market research survey for a SOHO- Differences between the marketing concept and the traditional selling concept
- Concept of marketing segment & identify market segment for a SOHO
- Basic elements of a marketing mix
- Usefulness of market research
- Prepare a simple market research survey
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9 | Register a business name - Factors to consider in choosing suitable names
- Select suitable names for SOHO and its products /services
- Steps involved in registering a business in Singapore
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10 | Deliberate on Operational Issues of a SOHO- Types of premises available
- Prepare simple business documents and perform basic record keeping
- Basic business equipment and IT needs of the SOHO
- Process and law governing hiring of workers
- Types of business insurance available for SOHO
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11 | Deliberate on Sales and marketing issues of the SOHO- Different sales channels available to the SOHO
- Use of promotional tools in marketing of products / services
- Difference between advertisement and publicity
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12 | Source for funding for the SOHO- Start-up costs for the SOHO
- Sources of funding for the SOHO
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13 | Prepare for launch of a SOHO- Preparatory items for launch
- Purpose and parts of a simple press release
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