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Course Duration

6 months

Type of course

Train and Place

Campus where course is offered

ITE College West

Course Certification

SGUnited Skills (SGUS)

This course teaches you to develop a strong growing online presence for your organisation by developing original content designed to engage followers on social media and promote your organisation’s brand and image in a positive manner.  It is a combination of marketing skills, analytics and the use of social media to optimise engagement and interaction online. 

Course Outline

1. Introduction to Data Analytics & Cyber-security 
• Adopt spreadsheet and analytics software to visualise and analyse data, and generate formatted reports to facilitate informed business decision. 

• Gain awareness on the importance of data confidentiality and data security.

2. Social Media Marketing 

• Apply online media tools to execute the organisation’s social media marketing strategies.

3. Customer Relationship Management 

• Recognize customer behaviour to build positive customer experience, utilize indicative trends and patterns in Customer Relationship Management (CRM) systems to support business decision.

4. Finance Service Administration 

• Provide administrative support to handle financial activities relating to deposit account, loan, remittance and other financial products and services.


What you'll learn

  • Introduction to Data Analytics & Cyber-security 
  • Social Media Marketing 
  • Customer Relationship Management 
  • Finance Service Administration

Entry Requirements

Advisory Note to Programme Enrolment

It is preferred that applicants for the SGUS programmes possess basic literacy and numeracy skills.