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Course Duration

7 hours

Type of course


Campus where course is offered

ITE College Central

Course Certification

SkillsFuture Certificate of Competency (CoC)

Learn how SMEs can identify their unique value proposition, create an impactful brand message to attract and retain customers through social media platforms.  

What you'll learn

  • Basic concepts and fundamentals in building brand identity for the company and its products/services
  • Map out who they want to attract and how to convert them to customers
  • How to engage the emotions of the target audience
  • Perform basic steps to establish unique value proposition, messaging statements and promote through social media platforms
  • Use web analytic tools to monitor performance

Entry Requirements

This is an introductory course for learners who are new to the subject. No prior knowledge is required.

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