CoC in Brand Positioning: Create your Brand Personality to Drive Sales
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Overview
Campus where course is offered
ITE College Central
Course Certification
SkillsFuture Certificate of Competency (CoC)
This SkillsFuture Certificate of Competency (CoC) course equips participants with the knowledge and skills to identify their unique value proposition, and create an impactful brand message to attract and retain customers through social media platforms.
Fees for this course can be paid using SkillsFuture Credits.
Please visit www.skillsfuture.sg/credit for more information.
SkillsFuture Course Reference Number: TGS-2019507238
Training Schedule
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What you'll learn
- Fundamentals for building corporate brand identity and positioning products and services
- Map out target audience and convert them to customers
- Engage emotions of the target audience
- Establish unique value proposition and messaging statements for promotion on social media platforms
- Use web analytic tools to monitor performance