CoC in Brand Positioning: Create your Brand Personality to Drive Sales

Overview

Course Duration

7 hours

Type of course

Part-time

Campus where course is offered

ITE College Central

Course Certification

SkillsFuture Certificate of Competency (CoC)

Learn how SMEs can identify their unique value proposition, create an impactful brand message to attract and retain customers through social media platforms.

What you'll learn

Basic concepts and fundamentals in building brand identity for the company and its products/services
Map out who they want to attract and how to convert them to customers
How to engage the emotions of the target audience
Perform basic steps to establish unique value proposition, messaging statements and promote through social media platforms
Use web analytic tools to monitor performance

Entry Requirements

This is an introductory course for learners who are new to the subject. No prior knowledge is required.

Fee for this course can be paid using SkillsFuture Credits.
Please visit www.skillsfuture.sg/credit for more information.

SkillsFuture Course Reference Number: TGS-2019507238

Training Schedule

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