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Overview

Course Duration

7 hours

Type of course

Part-time

Campus where course is offered

ITE College Central

Course Certification

SkillsFuture Certificate of Competency (CoC)

What you'll learn

  • Fundamentals for building corporate brand identity  and positioning products and services
  • Map out target audience and convert them to customers
  • Engage emotions of the target audience
  • Establish unique value proposition and messaging statements for promotion on social media platforms
  • Use web analytic tools to monitor performance

Entry Requirements