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Overview

Course Duration

7 hours

Type of course

Part-time

Campus where course is offered

ITE College Central

Course Certification

SkillsFuture Certificate of Competency (CoC)
You will learn to identify, set up and evaluate emerging digital marketing tools to strengthen or reinvent traditional retail marketing methods. You can apply the skills when planning and implementing digital marketing activities for your organisation or brand.

What you'll learn

  • Describe significant changes in the retail landscape and shoppers’ expectations.
  • Describe the Millennial shopping experience and strategies needed to capture sales.
  • Produce a Retail Digitalization roadmap to reinvent traditional retail strategies to attract new sales.
  • Perform basic steps to set up digitalization touchpoints such as Gamification, Image Recognition and Augmented Reality for Shopper Engagement and Call-to-Action.

Entry Requirements

This is an introductory course for learners who are new to the subject. No prior knowledge is required.

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