Course Details Anchor Navigation


Course Duration

7 hours

Type of course


Campus where course is offered

ITE College Central

Course Certification

SkillsFuture Certificate of Competency (CoC)

This SkillsFuture Certificate of Competency (CoC) course equips participants with the knowledge and skills to identify, set up and evaluate emerging digital marketing tools to strengthen or reinvent traditional retail marketing methods. These skills can be applied to planning and implementing digital marketing activities for organizations and brands.

Fees for this course can be paid using Skillsfuture Credits. 
Please visit for more information.

Skillsfuture Course Reference Number: TGS-2019507239

Training Schedule 

What you'll learn

  • Changes in the retail landscape and shoppers’ expectations
  • Millennial shopping experience and strategies to capture sales
  • Retail digitalization roadmap to reinvent traditional retail strategies and attract new sales
  • Set up digitalization touchpoints such as Gamification, Image Recognition and Augmented Reality for Shopper Engagement and Call-to-Action

Entry Requirements