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Course Duration

15 hours

Type of course

Short Courses

Campus where course is offered

ITE College East
This course is intended for individuals, web designers, webmasters, internet marketers and website owners who wants to learn about website optimisation and effective internet marketing for outstanding online results. It is also designed for part-timers and aspiring home-based entrepreneurs who want to start an online business or website for additional income streams. The main objective is to allow participants to harness the power of the Internet to create successful online businesses.

SkillsFuture Course Reference Number: TGS-2016502800

Training Schedule

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What you'll learn

  • Understand the basics and principles of e-business
  • Identify and develop niche market for e-business
  • Conduct proper keyword research and analysis to ensure website profitability
  • Understand strategies to maximize online income
  • Generate great content and power copywriting
  • Refine site concept and finalise domain name
  • Learn the basics of HTML
  • Create professional looking website at blazing speed
  • Model successful website and case studies
  • Optimise website for the search engines (SEO – Search Engine Optimization) to achieve top search engine ranking
  • Bring highly targeted traffic to the website
  • Monitor and track traffic to measure website performance
  • Understand search engine submission procedures
  • Monitor and track traffic to measure website performance
  • Understand linking and online partnership strategies
  • Source important website resources and tools
  • Choose the right payment gateway
  • Learn effective blogging strategies
  • Exploit and use insider techniques used by SEO and Internet Marketing professionals to increase hits and website ranking
  • Understand and use proven methods to generate residual income on the Internet

Entry Requirements

  • Basic HTML and Internet knowledge