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Relevant Industry Profile & Prospects
SCHOOL OF APPLIED & HEALTH SCIENCES
The School of Health & Applied Sciences conducts courses to support the following industries:
Chemicals & Biomedical
Singapore has identified the healthcare, chemicals & biomedical industries as one of the growth industry in its economic development strategies. Thus, one can expect a career in these sectors to be very promising in future.
CHEMICALS & BIOMEDICAL
Singapore continues to rank among the world's top three oil trading locations and is recognised as a global leader in oil refining. Singapore remains unwavering in its focus on relevant infrastructure, technology and a total-solutions approach - integrating innovation, manufacturing, regional distribution, marketing and other services. Singapore offers a cost-competitive and synergistic environment for some of the world's leading petroleum, petrochemicals and speciality chemicals giants, including ExxonMobil, Shell and Sumitomo Chemical. A dedicated and vertically integrated chemicals complex on Jurong Island coupled with excellent supply chain facilities, such as underground storage facilities, currently plays host to world-scale oil and chemical plants.
Singapore is one of Asia’s fastest growing bioclusters and has firmly established itself as a leading manufacturing hub in Asia with its strong track record, sophisticated infrastructure, superior IP protection and reliability. Since the start of its focused effort to develop the biomedical sciences industry in the year 2000, Singapore has attracted many top biotechnology and pharmaceutical companies which include Applied Biosystems, Aventis, Baxter, CIBA Vision, Fischer Scientific, GlaxoSmithKline, Japan Medical Supply, Kaneka, Leica, Lonza, Merck & Co., Novartis, 1800-Contacts, Perkin Elmer, Pfizer, Roche, Schering-Plough, Siemens Medical Instruments and Wyeth to set up commercial-scale manufacturing facilities. Singapore is now host to top companies whose facilities are validated by regulatory authorities from the US and Europe and produces for the global market.
Sources: Extracted from publications from Ministry of Manpower and EDB, Singapore
The emergence of a more sophisticated and well educated consumer provides new challenges for the development of new food products. Quality, safety, health benefits and nutritional value are but a few of the many factors which need to be taken into consideration from the point of view of the consumer. The food manufacturing sector has become a multidisciplinary field that requires the application of innovations in science and technology, and business and marketing. New products need to be appealing to the consumer from many points of view: using all 5 senses, nutritional and lifestyle benefits and value for money. This creates even more opportunities for research and innovation strategies for the development of the food industry.
Four key areas of development have been identified, setting the future directions for the food industry.
Innovation in Products, Processes and Design - New manufacturing processes and technologies to allow companies to improve their productivity as well as manufacture products that are of higher value and better quality like longer shelf lives, ready-to-eat food etc.
Quality and Food Safety - Continual effort by food companies to upkeep the high standards in quality and food safety, especially in this current time of increasing global concern on food safety.
Food Service Management – The science and business of selecting, making, transporting and serving prepared food is an ever important consideration in the food industry with developing trends in the use of central kitchens.
Branding - The limited domestic size of the local market is the main impetus for Singapore food companies to be export-oriented. Hence there is a need to build a strong brand for the Singapore food products to allow for product differentiation and distinction in the global market.
A direct manifestation of the 4 areas of development would be the endless launch of food products with elevated value and appeal in the following areas: aesthetically attractive, good sensorial experience, nutritionally-packed and safe for consumption. Increasingly, new products need to be aligned to new trends in lifestyles, branding, aesthetics, sensory perception, nutritional value and safety.
A continual supply of a highly skilled and innovative workforce is required to drive the growth of the evolving food industry. As a graduate of this course, you will be contributing to support Singapore’s role as a vital regional food hub and as a base for the development of Asian foods, as well as products and technologies.
Over 25% of Singapore’s population will be above the age of 65 years old in the year 2020. With the changing demographic contributed by low birth rates and the greying population, there will an increased demand within both the healthcare and social systems1. The ageing population will place a higher demand for healthcare services and Singapore has identified the healthcare industry as one of the growth industries in its economic development strategies. Thus, one can expect a career in the healthcare industry and supporting industries and services to be very promising in the future.
The healthcare industry in Singapore plays an important role in ensuring the health of Singaporeans. The primary aim of the healthcare industry is to provide preventive, curative and rehabilitative health services in Singapore. Changing demographics requires healthcare services to be adaptable. With increased life-expectancy and the growing burden of chronic diseases, there is a need to shift the focus from episodic care in the acute hospital to managing chronic conditions and health within the community2. There are also plans to develop Singapore into a medical hub for a whole spectrum of healthcare services, such as integrated healthcare services, hospital management, laboratory services, healthcare consulting, medical informatics, pharmaceutical research and clinical trials. These efforts will make the healthcare industry even more vibrant and enhance career prospects of health care workers.
The services provided in the healthcare sector can be categorized into primary care (clinics), specialist care, hospital care, residential long-term care, day rehabilitation, home healthcare services and dental services. Those who are considering a career in healthcare should have a strong desire to help others, concern for the welfare of patients, and an ability to deal with stressful situations and diverse people.
Growing Demand for Workers in Healthcare, Community Care & Social Services
Healthcare and Community Care are among the most rapidly growing sectors in Singapore. With one of the fastest aging populations in Asia, Singapore faces growing demand for quality healthcare. To cope with this challenge, the Ministry of Health (MOH) has put in place the Healthcare 2020 Masterplan. Under Healthcare 2020, 3,700 more acute and community hospital beds will be added. The number of n ursing home beds will also increase by about 70% to 15,600 by 2020. At the same time, we are developing more care options for the elderly to be cared for in the home and within the community, in line with their preference to age in place3. The expansion in healthcare service requires a large pool of well trained and qualified healthcare professionals, Community Care and Social Service professionals and support staff.
Three key areas of development have been identified in the “Healthcare 2020” Masterplan2:
Accessibility – Infrastructure and manpower have been increased to cater for future healthcare needs. New acute and intermediate-and-long-term care institutes are being set up to cater to the increasing healthcare needs of the nation. Significant manpower development is also underway to increase the number of doctors, nurses and allied health professionals.
Quality – Healthcare services will be effective and of good quality. New community hospitals, and ramping up of long-term and specialist facilities allow more stable patients to receive appropriate level of care, while allowing the general hospitals to focus on the more-acutely ill patients. Efforts are made to integrate care through the Regional Health Systems and primary care is also enhanced to ensure that patients can receive better care in the community.
Affordability – Singaporeans will be able to afford healthcare services. While healthcare professionals look forward to more recognition, a revised salary framework and good career advancement, many of the initiatives are funded by the government to ensure that career in healthcare remains attractive and ensuring that healthcare stays affordable for the people.
It is expected that employment in the healthcare sector will continue to grow on the back of an increased demand for health care services due to an ageing population and the move towards developing Singapore as a healthcare hub.
Sources: Extracted from publications from Ministry of Manpower and EDB, Singapore
- National Research Foundation, Prime Minister’s Office (https://rita.nrf.gov.sg/AboutUs/NRF_Initiatives/CRP3/Guidelines%20and%20Templates/Singapore%20in%202020%20%20(Ageing).pdf)
- Ministry of Health website (http://www.moh.gov.sg/content/moh_web/home/pressRoom/speeches_d/2012/moh_2012_committeeofsupplyspeechhealthcare2020improvingaccessibi.html)
- Speech by Senior Minister of State for Health & Manpower, Dr Amy Khor, at the HMI Institute of Health Sciences Graduation Ceremony, at The Grassroots' Club, 4 Dec 2013 (http://www.moh.gov.sg/content/moh_web/home/pressRoom/speeches_d/2013/speech-by-senior-minister-of-state-for-health---manpower--dr-amy0.html)
Sources: Extracted from publications from Ministry of Manpower and EDB, Singapore
SCHOOL OF BUSINESS & SERVICES
The School of Business & Services conducts various business, accounting and service courses at the Higher Nitec and Nitec levels, to support the following service sectors:
Early Childhood Education
Meetings, Incentives, Conventions and Exhibitions (MICE)
Sports & Fitness
Transport & Logistics
Wholesale & Retail
Singapore offers companies the key ingredients for business success - strong infrastructure, skilled and dedicated workers, global trade and communication links, and a carefully nurtured environment for successful enterprise. With its excellent infrastructure, Singapore has been viewed as an ideal place to do business. It has also served as the gateway to the region.
According to a Channel NewsAsia report in March 2012, the Economist Intelligence Unit has once again ranked Singapore the best place to do business in the Asia-Pacific region; and the third world-wide behind economic and financial hubs New York and London. It quoted the “Hot Spots: Benchmarking Global City Competitiveness” report which attributed Singapore’s strong position to its efficient transport system, lean bureaucracy, safe environment and its ability to attract capital and business. Such consistent favourable ranking will continue to allow Singapore to act as a gateway for multinational companies to set up their businesses and take advantage of the growth opportunities in the Asia Pacific region.
EARLY CHILDHOOD EDUCATION
According to Ministry of Social and Family Development (MSF), the current centres in Singapore are offering more than 72,000 child care places. However, there is still a growing demand for more of such services and MSF is looking at building another 200 childcare centres by 2018.
As part of their services, these centres will be offering early childhood educational and training programmes to cater for the holistic developmental needs of young children. Therefore, there has been a steady demand for trained practitioners who can take on a range of roles. These include Play Group Leader, Preschool Teachers and Childcare Teachers.
MEETINGS, INCENTIVES, CONVENTIONS AND EXHIBITIONS (MICE)
The MICE industry is a multi-billion dollar industry that is growing rapidly with conferences, meetings, trade shows and social events hosted regularly all over the world.
At the Tourism Industry Conference on 23 March 2012, the Singapore Government announced an injection of S$905 million for the Tourism Development Fund which would support the co-creation of innovative tourism products and events, and the enhancement of workforce capabilities. At least a third of this figure will be set aside to develop the rapidly growing MICE sector. Of the 14.4 million visitors who came to Singapore in 2012, the Singapore Tourism Board estimates that a third were here for business events.
Singapore has also maintained its position as Asia’s Top Convention City for 10 years running, according to the latest Global Rankings by the International Congress and Convention Association. In addition, Singapore has retained its spot as the only Asian city in the Top Five Convention Cities in the World alongside Vienna, Barcelona, Paris and Berlin, since 2006.
SPORTS & FITNESS
The Sports & Fitness industry in Singapore enjoys good government support as S$300 million is put into the Sporting Singapore Fund to finance sports development. The government is building a new S$800 million world-class Sports Hub, located on a 35-hectare site in Kallang, to create a critical mass of international, regional and local sports federations and associations; sports medicine and sports science service providers; sports-related training and education service providers; and sports companies’ sales & marketing headquarters; retail outlets; R&D and design centres in one centralized location. Besides providing substantial funding support, the government has identified strategic areas to promote and nurture the full spectrum of business opportunities in the sporting world and its related industries.
Singapore enjoys distinct advantages in its ability to attract tourists. Blessed with a unique blend of different ethnicity and culture, the modern metropolitan society is also perceived to be able to uphold traditional values and practices. Built on the legacy of a colourful colonial past, it is now a progressive independent nation. Singapore is seen to be a unique and exotic destination in the eyes of the leisure and business travellers.
To further enhance its attractiveness as a tourist destination, the Singapore Tourism Board continues to develop new world class attractions and attract strategic business and leisure events to its shores. A re-energised Orchard Road as a premier shopping district, the River Safari, integrated resorts are all part of an exciting and promising tourism landscape.
Singapore Tourism Board’s long term plans aim to triple tourism receipts to $30 billion and double visitor arrivals to 17 million visitors by 2015. The projected growth of the increasingly important tourism sector will provide new and ample employment opportunities in the different sectors of the tourism industry.
TRANSPORT & LOGISTICS
Singapore's strategic location has propelled it to become a leading global logistics hub and supply chain management centre. Recently ranked by the World Bank as the No. 1 Logistics Hub amongst 155 countries globally in the 2012 Logistics Performance Index (LPI), Singapore’s high LPI scores lead to lower average times to import or export, which is critical to the Logistics Industry.
Singapore's Logistics Industry plays a key role in the country's economy, accounting for about 9.4 percent of GDP and employs more than 180,000 workers. Leveraging on Singapore's global connectivity, 21 out of 25 of the largest third-party logistics companies in the world have established their regional headquarters in Singapore, including, Ceva Logistics, Schenker, Toll Logistics and, LVMH's logistics arm for luxury goods.
There is a growing demand for more sophisticated and efficient supply chain activities, to address more complex customer needs. This has led to an increase in the number of leading industry players who establish operations in Singapore, in addition to existing players strengthening their involvement.
As a result, there is a need to equip the workforce with the necessary high-value skills to support this dynamic industry.
Sources: WDA and EDB
WHOLESALE & RETAIL
The retail industry employs some 147,000 workers in some 19,000 establishments. This is about 4 percent of Singapore’s total workforce.
The retail landscape in Singapore has seen much vibrancy, thus making us a leading shopping haven in the Asia-Pacific region. With new malls such as Jcube, Jem and Westgate as well as the revamp of Heeren, Orchard Emerald and Specialists’ Centre between 2011 and 2013, retail experiences will be greatly enhanced. With increasing tourist numbers and solid improvement in retail sales in 2011, retail industry players are optimistic about the business outlook. As more retail spaces are added to the scene through the new malls, more job opportunities will be available in the industry. Retail Assistants, Cashiers and Supervisory positions are possible jobs created by the new retail outlets.
With continual strong economic growth and other new attractions such as Marina Bay Link Mall and Gardens by the Bay as well as the presence of the two Integrated Resorts, the retail industry is set to shine.
Source: Extracts from WDA website.
SCHOOL OF DESIGN & MEDIA
The School of Design & Media plays an important role in meeting Singapore's entry level manpower needs of the creative industries comprising the Design, Media and Arts Sectors.
The importance of creative industries is ever increasing as the world experiences an exponential rate of change and obsolesces. Singapore needs to constantly re-design itself to move up the value chain as we have no natural resources and hinterland to fall back on. We need to create new value propositions for Singapore to remain globally relevant and competitive in the midst of the growing regional and international competition.
For Singapore to stay ahead, we must develop a culture to attract and retain the best creative talent. Location remains a critical factor for setting up a design hub to incubate design creativity, innovation and talents – and also design has an important role in creating outstanding facilities, architecture, places, and systems. And in an increasingly ideas-driven economy, design has become an important enabler for transformational change to solve problems, balance our priorities and interests, realise potential, create new value and markets, and improve the quality of life.
To prepare students for our Knowledge Economy, the design and media courses are structured to be skill-centred, with real-life learning so as to impart the latest skills to the students while exposing them to real life projects to quickly and effectively acquire the latest design fundamentals to train them to be industry ready.
Design drives the innovation process, and hence sharpens industry competitiveness for Singapore. Due in part to effective global out-sourcing, cost and quality are no longer entry barriers or competitive advantages for most global enterprises.
Past successes and established paradigms can no longer guarantee the survival of Singapore enterprises in the post-industrial economy. The future competes on innovation and design, with creative propositions based on new value, new user experiences, and new markets; rather than simply value-add.
The world is looking increasingly to Asia for new content and unique design capabilities. In the midst of this new cycle with both its complex pressures and unchartered possibilities, Singapore must continue to sharpen its competitive edge and be well positioned to tap into the windows of opportunity that the future may bring. There is a huge potential for design to play a critical role in propelling the future economy, improving the standard of life, and harnessing Singapore’s leadership position in the future world. It must be led by a vision that sets out to achieve extraordinary results, and realised by strategies that extract the most valuable assets of innovation, creativity, and design to propel Singapore to the next greater height.
Courses has been developed for the following creative services:
Space Design (Architecture, Interior & Exhibition, Technology)
SCHOOL OF ELECTRONICS & INFO-COMM TECHNOLOGY
The School of Electronics & Info-Comm Technology conducts various courses in Electronics, Business Information Systems, Info-comm Technology, Information Technology, Network Security Technology, Wireless Technology, Mobile System & Services, Social Media & Web Development and Digital Audio & Video Production at the Higher Nitec and Nitec levels, to support the following industries:
In general, the Electronics and Info-Communications industry plays an important role in enhancing Singapore’s competitiveness and contributes to the continued growth of Singapore’s industries.
Can you imagine life without electronics? Electronics is making a positive impact to our lives, enabling us to live better and longer. It enables us to be connected to social media and the latest global trends through mobile broadband; it enables more powerful but thinner and lighter computers, tablets and smartphones; it enables futuristic transportation such as self driving and self parking cars; it enables our world to be greener through LED lighting, electric vehicles and smart energy saving home appliances; it enables us to live better through advances in medical technology such as faster and more accurate medical diagnostics, pacemakers and robotic surgery.
Singapore is a powerhouse in the electronics industry. We develop and manufacture many innovative semiconductors that enrich electronics, making them more efficient, more appealing, more reliable and safer. About 1-in-10 of the world’s semiconductors can be traced back to manufacturing in a wafer fab in Singapore; most of the world’s information is stored in hard disk drives, and over 40% of the storage media in hard disk drives are developed and made in Singapore; about 80% of the world’s biometric passports use a security chip that is made here. In fact, many of the largest companies in the industry have R&D or manufacturing in Singapore, including GLOBALFOUDRIES, Infineon, Micron, Panasonic, Renesas, Seagate, Showa Denko, SSMC, STATS ChipPAC, STMicroelectronics, UMC and Western Digital.
As a result, the electronics industry leads all industries in Singapore in R&D spending and GDP contribution. 2010 and 2011 were historic years for the industry – manufacturing output was the highest and 3rd highest in history. The industry is expected to continue its strong growth and this will create a wide variety of good job opportunities.
The vision of the Info-Communications Technology (ICT) industry is to make Singapore a hub in the global network of dynamic businesses and technological innovations. Rapid changes in technology such as the proliferation of tablets as an enterprise platform, and the convergence of media, computing and telecommunications into cloud based platforms characterised the nature of this sector.
The ICT industry has attracted huge investments from world leading infocomm companies such as IBM, Cisco Systems, Microsoft, Hewlett-Packard, Oracle, Apple, Adobe etc and many have made Singapore their regional headquarters. These investments have generated numerous direct jobs in the professional area.
The general employment outlook for ICT workers is positive. Specifically, employers are looking for ICT capabilities in areas like computer networking, enterprise system administration, wired and wireless networking, database management, IT project management, Infocomm sales & marketing, quality assurance & management, IT security and business continuity & cloud computing, virtualization, Web Development which includes applications for Social Media and Mobile Devices. In the media sector, graduates can be employed to provide technical support in audio and video production, live events, production houses and design/advertising agencies.
SCHOOL OF ENGINEERING
The School of Engineering conducts various engineering-related courses at the Higher Nitec and Nitec levels to support the following three broadly-defined clusters for the industry:
Almost all companies depend on engineers and engineering-related technicians for the creation and development of innovative products and services. Engineering is multidisciplinary, encompassing a broad and diverse range of disciplines.
The aerospace industry has grown strongly in the last decade in Singapore. It continues to promise tremendous growth potential, as Singapore develops into a regional aviation hub. Today, Singapore hosts more than 100 aviation companies. These companies are engaged in various aerospace activities in Maintenance, Repair and Overhaul (MRO), design, manufacturing and aviation services. Singapore continues to build our capabilities as a “one-stop shop” for MRO to serve both the regional and global markets.
According to a study commissioned by the Association of Aerospace Industries (Singapore), the number of aircraft technicians and licensed aircraft engineers is set to increase by 11,500 over the next 10 years, from the existing 7,500. Specifically, there is a demand for 2,270 aircraft maintenance technicians over the next 10 years, to support the growth in the aerospace industry.
Forty years of industrialization has given Singapore a wealth of experience in engineering services. Today, Singapore is home to industry leaders like Kellogg Brown & Root, Foster Wheeler, Jacobs Engineering and M+W Zander for engineering services. In fact, several of these companies have already established their headquarters here and expanded their operations.
Singapore is a one-stop solutions centre for the engineering industry. To maintain its lead, new initiatives are constantly being introduced to boost the width and depth of technical capabilities, as well as the rate of innovation in providing value-added solutions.
The Precision Engineering sector contributes to 10% of Singapore’s total manufacturing output and employs more than 94,000 employees or 25% of the total manufacturing workforce here. The transformation of existing industries and the growth of new ones - from aerospace to medical technology and life sciences, and interactive and digital electronics - have led to an increase in demand for precision engineering expertise to serve in these high-value manufacturing industries.
The future of the marine and offshore industry remains bright, driven largely by the increasing global demand for energy. As a major global port and a world leader in the Jack-Up Rig manufacturing and Floating Production Storage & Off-loading (FPSO) conversion market, Singapore, will continue to see an increasing demand for skilled manpower in the marine industry sector. As the industry moves towards more sophisticated and innovative technology, the need for better trained and qualified marine personnel will also increase, thus ensuring well rewarding and challenging careers for those keen in joining this sector.
(Ref Source : EDB)
SCHOOL OF HOSPITALITY
The School of Hospitality conducts various hospitality-related and service courses at the Higher Nitec and Nitec levels, to support the following key operational areas of:
Pastry and Baking
Food and Beverage
The Tourism Industry continues to enjoy an upward trend over the past few years. With visitor arrivals estimated to hit past the 15 million mark and tourism receipts of more than S$24 billion, the situation has created abundant opportunities for a career in the tourism and hospitality sector. Industry demands for skilled service and culinary professionals are high. Singapore continues to be the leading Meetings, Incentives, Conventions and Exhibitions (MICE) destination in the world. New attractions such as the Marine Life Park and Gardens by the Bay with integrated MICE facilities offer unique experience for visitors. Singapore has also attracted world class events such as the Women’s Tennis Association Championship at the Sports Hub and the Singapore Formula 1 Grand Prix. The continued reinvention of tourism products in Sentosa, Singapore Zoological Gardens and Gardens by the Bay aims to sustain the growth of the industry. Singapore Tourism Board is gearing towards a more visitor-centric and local-involvement focus that will propel Singapore’s tourism industry in a sustainable fashion.
The interest and focus on Culinary Arts as a career in Singapore is fast growing and has become an important manpower need for the tourism and hospitality market. The culinary profession has come a long way and has shed its image as a menial job staffed by school dropouts with few prospects in the 1980s. It is now perceived as a glamorous and rewarding career that attracts bright and young Singaporeans who are willing to work hard. With Singapore fast establishing itself as the Food Mecca of Asia, an increasing number of international renowned chefs are setting up shop in Singapore. The need for chefs in different culinary fields is expected to increase further.
PASTRY AND BAKING
Linked very closely to the culinary chefs are a group of chef professionals in their own field of expertise. The Pastry chefs and Bakers are in high demand with more people developing a ‘sweet-tooth’ for cakes, chocolates and bakery products. Patisserie and Bakery products in Singapore and the Asia Pacific are forecast to grow by 21% in constant retail value over the next 10 years. This increase is three times the expected growth of bakery products globally. Bread has never been so popular in Singapore, evidenced by the proliferation of bakeries around the island. Strong demand is being driven by increased urbanization, raising incomes and changing consumer lifestyles including dieting habits of Singaporeans and Asians alike.
FOOD & BEVERAGE
The Food and Beverage (F&B) industry generates about $7,836 million in revenue each year
. The employment outlook is very encouraging for graduates trained in the food & beverage as there are over 6,668 F&B establishments such restaurants, cafes, fast food outlets, catering companies, bars and bistros in Singapore. Coffee has truly entrenched itself in the society as a choice beverage and numerous businesses have sprung up offering gourmet coffees. There is a huge demand for trained baristas. Some of the jobs in the industry include restaurant servers, bartenders, senior captains, hostesses, baristas, operation managers and catering services managers.
To support the growing visitor arrivals, hotel developments have been keeping pace in its expansion. An estimated 10,000 hotel rooms will be added in the next few years to the hotel industry in Singapore catering to all segments, from the budget conscious to the high rollers. Room rates and hotel occupancies are at healthy levels despite the increase as regional visitors tap on cheaper airfares on budget airlines to fly to Singapore. The demand for workers in the area of hotel operations such as Front Office, Housekeeping, Guest Services, Concierge and Bell Services are strong. Service workers in these areas are expected to be efficient in their related skills and also possess good customer and communication skills.
These skills are portable across many other industries.