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Overview

Course Duration

14 hours

Type of course

Part-time

Campus where course is offered

ITE College Central

Course Certification

SkillsFuture Certificate of Competency (CoC)

This course aims to impart multi-disciplinary skills to adult learners from any work sectors, looking to upskill themselves in the areas of integrated marketing knowledge and business creativity. This course is suitable for learners from small medium enterprises (SMEs), undertaking roles such as sales and marketing, events management, aspiring entrepreneurs or anyone interested to upskill their knowledge and skills in integrated marketing knowledge and business creativity.

What you'll learn

  • The fundamentals of integrated marketing communication
  • Curate marketing collateral using online tools
  • Techniques on how to develop and present a mood board 
  • The Art of Design
  • The Art of Writing: Persuasive Writing 
  • The fundamentals of camera function setting in mobile phone.
  • Techniques of applying good composition and camera angle for Table-Top shoot.
  • Techniques of setting up or selecting background for a product shoot.
  • Techniques on lighting and set-up. 
  • Use of mobile apps for photo touch up and upload.
 

Entry Requirements