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Course Duration

14 hours

Type of course


Campus where course is offered

ITE College Central

Course Certification

SkillsFuture Certificate of Competency (CoC)

In this SkillsFuture Certificate of Competency (CoC) course, participants learn about integrated marketing and business creativity. This course is highly suitable for learners from small medium enterprises (SMEs) undertaking roles in sales and marketing, events management, or aspiring entrepreneurs and anyone interested to acquire knowledge and skills in integrated marketing knowledge and business creativity.

Participants are encouraged to bring along their laptops for the course.

Fee for this course can be paid using SkillsFuture Credits. 
Please visit for more information.

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*STEP will be used to administer all ITE Continuing Education & Training (CET) courses starting from 1 April 2024 onwards.  For first time users of STEP, please register and sign in here.

*STEP – Skills Training & Enhancement Portal, the new one-stop learning portal to manage all courses and learning needs across the 5 polytechnics and ITE.

What you'll learn

  • Integrated marketing communication
  • Develop marketing collateral using online tools
  • Design and present a mood board 
  • Techniques for design
  • Persuasive Writing 
  • Set camera function in mobile phone
  • Good composition and camera angle for ‘Table-Top’ shoot
  • Set up or select background for a product shoot
  • Lighting and set-up
  • Mobile apps for photo touch up and upload

Entry Requirements

This is an introductory course for learners who are new to the subject. No prior knowledge is required.

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