CoC in Creative Online Marketing with Product Snaps

Course duration: 14 hours

This course is ideal for learners from small & medium enterprises (SMEs) undertaking roles in sales and marketing and events management, as well as aspiring entrepreneurs and anyone interested in integrated marketing knowledge and business creativity. This course is further enriched with hands-on skills in curating and creating table-top photography with mobile devices. 

Participants are encouraged to bring along their laptops for the course.

What you'll learn

• Fundamentals of integrated marketing communication

• Curating marketing collateral using online tools

• Techniques on how to develop and present a mood board

• Art of Design and Persuasive Writing

• Fundamentals of camera function setting in mobile phone.

• Techniques of applying good composition and camera angle for table-top shoot

• Techniques of setting up or selecting background and lighting for a product shoot

• Use of mobile apps for photo touch up and upload

Entry requirements

This is an introductory course for learners and no prior knowledge is required.

Fees

Fee for this course can be paid using SkillsFuture Credits. 

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