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Digital Business Essentials: AI & Everyday Tech
ITE College West
Short Courses
Artificial Intelligence
Business
Digital tools and Generative AI are transforming the way businesses attract customers, manage information and improve productivity. This practical course equips participants with essential digital business skills to support everyday business operations and marketing activities.
Participants will learn how to use Generative AI tools to create marketing materials, analyse sales data and improve business productivity. The course also covers customer data collection using Google Forms and the use of QR code payment solutions to support business transactions.
Through hands-on activities and practical applications, participants will develop the confidence to integrate AI and digital technologies into their business operations, customer engagement and online marketing efforts.
Course duration: 7 hours
What you'll learn
Identify Profitable Online Business Opportunities
Explore 10 profitable online business ideas suitable for beginners and learn how to identify business opportunities.
Create Digital Marketing Materials with Generative AI
Learn how to use Generative AI tools, such as ChatGPT, to create engaging digital marketing brochures and promotional content.
Manage Customer Information Using Google Forms
Create digital forms to collect, organise and manage customer information efficiently.
Analyse Sales Data and Implement Digital Payment Solutions
Use Microsoft Copilot to analyse sales data and learn how to implement QR code payment solutions to support business transactions.
Apply AI and Digital Tools for Business Productivity
Develop a digital marketing brochure and apply AI-powered and digital productivity tools to support business operations and customer engagement.
Target Audience
This course is suitable for individuals who wish to develop practical digital business and marketing skills using AI-powered tools, including working adults, small business owners, hawkers, self-employed individuals, and administrative, sales and customer service personnel seeking to enhance business productivity, customer engagement and digital marketing capabilities.
Entry requirements
Participants are required to bring their own laptop and have a Gmail account to participate in the hands-on activities.
Fees
Fee for this course can be paid using SkillsFuture Credits.
STEP* will be used to administer all ITE Continuing Education & Training (CET) courses. For first-time users of STEP, please register and sign in here.
*STEP – Skills Training & Enhancement Portal, the new one-stop learning portal to manage all courses and learning needs across the 5 polytechnics and ITE.
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