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Design & Media

SCTP in Digital Media Marketing (Full-time)(TA-eligible)

Campus

ITE College Central

Certifications

SkillsFuture Career Transition Programme

Course type

Full-time

Industry

Media

Master digital content creation for social media! This SCTP will empower you to develop content campaigns and craft strategic marketing plans.

Course duration: 310 hours

Course duration spans over 3 months and will be conducted entirely face-to-face at ITE College Central. 

This SCTP equips trainees with skills and knowledge to produce digital content for social media platforms. At the end of the course, trainees will be able to develop and implement effective content campaigns, as well as craft strategic marketing plans to connect audiences through social media and videos.

What you'll learn

Module 1: Content Marketing

On completion of this module, trainees should be able to develop, create, and execute effective content campaigns to reach and engage their target audience.

  • Gather brand requirements

  • Produce brand and content marketing ideas

  • Test content concepts and ideas

Module 2: Social Media Campaign Advertisement 1

On completion of this module, trainees should be able to apply the right mix of platforms to engage target audience and achieve marketing objectives.

  • Gather customer requirements on campaign

  • Develop target audience segmentation

  • Create campaign message and objective

Module 3: Social Media Campaign Advertisement 2

On completion of this module, trainees should be able to plan and propose comprehensive social media strategy, evaluate and determine the most effective activities and content types across different platforms, and create social media assets for advertising. 

  • Develop social media content strategy

  • Develop work schedule

  • Create campaign advertisement assets

Module 4: Video Advertisement 1

On completion of this module, trainees should be able to connect and engage with the brand’s target audience effectively, by applying the principles of video storytelling and storyboarding. 

  • Gather research on target audience and product/service analysis

  • Develop video marketing media content

  • Create storyboard for video production

Entry requirements

  • 21 years old and above

  • Applicants will undergo an interview to evaluate their suitability for the course

Fees

Fees for this course can be paid using SkillsFuture Credits.

This course is eligible for SkillsFuture Mid-Career Training Allowance, please visit SSG's page for more information.

Course Fees before GST for different groups of Singapore Citizens and Permanent Residents.


Course Fee (before GST)

Full Fee

$7,480

Singapore Citizens or PR

$2,244

Singapore Citizens 40 years old and above

$748

Singapore Citizens with greater needs*

$374

* Additional course fee funding support of up to 95% of course fees for jobseekers with greater needs.  Individuals must be Singapore Citizens and meet one of the following eligibility criteria:

  • Long-term unemployed individuals (unemployed for six months or more); or

  • Individuals in need of financial assistance – ComCare, Short-to-Medium Term Assistance (SMTA) recipients or Workfare Income Supplement (WIS) recipients; or

  • Persons with Disabilities

Register Interest

At present, there is no scheduled intake. Applicants who have registered their interest will be notified once the next intake becomes available.

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