SCTP in Digital Media Marketing (Full-time)(TA-eligible)

Course duration: 310 hours

Course duration is 3 months (310 hours) and will be conducted entirely face-to-face at ITE College Central. 

This course equips trainees with skills and knowledge to produce digital content for social media platforms. At the end of the course, trainees will be able to develop and implement effective content campaigns, as well as craft strategic marketing plans to connect audiences through social media and videos.

Module 1: Content Marketing

On completion of this module, trainees should be able to develop, create, and execute effective content campaigns to reach and engage their target audience.

Module 2: Social Media Campaign Advertisement 1

On completion of this module, trainees should be able to apply the right mix of platforms to engage target audience and achieve marketing objectives. 

Module 3: Social Media Campaign Advertisement 2

On completion of this module, trainees should be able to plan and propose comprehensive social media strategy, evaluate and determine the most effective activities and content types across different platforms, and create social media assets for advertising. 

Module 4: Video Advertisement 1

On completion of this module, trainees should be able to connect and engage with the brand’s target audience effectively, by applying the principles of video storytelling and storyboarding. 

What you'll learn

Module 1: Content Marketing

• Gather brand requirements

• Produce brand and content marketing ideas

• Test content concepts and ideas

Module 2: Social Media Campaign Advertisement 1

• Gather customer requirements on campaign

• Develop target audience segmentation

• Create campaign message and objective

Module 3: Social Media Campaign Advertisement 2

• Develop social media content strategy

• Develop work schedule

• Create campaign advertisement assets

Module 4: Video Advertisement 1

• Gather research on target audience and product/service analysis

• Develop video marketing media content

• Create storyboard for video production

Entry requirements

• 21 years old and above

• Applicants will undergo an interview to evaluate their suitability for the course

Fees

Fees for this course can be paid using SkillsFuture Credits.

This course is eligible for SkillsFuture Mid-Career Training Allowance, please visit SSG's page for more information.

Please visit https://www.skillsfuture.gov.sg/careertransition for more information.

Register Interest: At present, there is no scheduled intake. Applicants who have registered their interest will be notified once the next intake becomes available.

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