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SCTP in Digital Media Marketing (Full-time)(TA-eligible)
Campus
ITE College Central
Course type
Full-time
Industry
Media
Design & Media
Master digital content creation for social media! This SCTP will empower you to develop content campaigns and craft strategic marketing plans.
Course duration: 310 hours
Course duration spans over 3 months and will be conducted entirely face-to-face at ITE College Central.
This SCTP equips trainees with skills and knowledge to produce digital content for social media platforms. At the end of the course, trainees will be able to develop and implement effective content campaigns, as well as craft strategic marketing plans to connect audiences through social media and videos.
What you'll learn
Module 1: Content Marketing
On completion of this module, trainees should be able to develop, create, and execute effective content campaigns to reach and engage their target audience.
Gather brand requirements
Produce brand and content marketing ideas
Test content concepts and ideas
Module 2: Social Media Campaign Advertisement 1
On completion of this module, trainees should be able to apply the right mix of platforms to engage target audience and achieve marketing objectives.
Gather customer requirements on campaign
Develop target audience segmentation
Create campaign message and objective
Module 3: Social Media Campaign Advertisement 2
On completion of this module, trainees should be able to plan and propose comprehensive social media strategy, evaluate and determine the most effective activities and content types across different platforms, and create social media assets for advertising.
Develop social media content strategy
Develop work schedule
Create campaign advertisement assets
Module 4: Video Advertisement 1
On completion of this module, trainees should be able to connect and engage with the brand’s target audience effectively, by applying the principles of video storytelling and storyboarding.
Gather research on target audience and product/service analysis
Develop video marketing media content
Create storyboard for video production
Entry requirements
21 years old and above
Applicants will undergo an interview to evaluate their suitability for the course
Fees
Fees for this course can be paid using SkillsFuture Credits.
This course is eligible for SkillsFuture Mid-Career Training Allowance, please visit SSG's page (opens in new tab) for more information.
Course Fees before GST for different groups of Singapore Citizens and Permanent Residents.
Eligibility Category | Course Fee (before GST) |
|---|---|
Full Fee | $7,480 |
Singapore Citizens or PR | $2,244 |
Singapore Citizens 40 years old and above | $748 |
Singapore Citizens with greater needs* | $374 |
* Additional course fee funding support of up to 95% of course fees for jobseekers with greater needs. Individuals must be Singapore Citizens and meet one of the following eligibility criteria:
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Register Interest (opens in new tab)
At present, there is no scheduled intake. Applicants who have registered their interest will be notified once the next intake becomes available.
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