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Social Media Marketing: TikTok Content Creation Fundamentals
Campus
ITE College Central
Course type
Short Courses
Industry
Business
Develop practical skills in short-form video creation and social media content management using TikTok and other digital platforms.
This beginner-friendly course introduces account setup, content planning, basic video editing and performance tracking techniques. Participants will also explore the application of AI in content creation, including the use of AI tools and filters to create videos and enhance creative workflows. Participants will learn how to create, optimise and share engaging videos while applying structured posting and analytics practices relevant to marketing, branding and online business development.
Course duration: 8 hours
What you'll learn
Social media platforms and their role in digital marketing
TikTok account setup and profile optimisation
TikTok navigation and basic video creation
Content planning, idea generation and posting schedules
Basic video editing and enhancement techniques
Cross-platform posting, captions and hashtags
Social media performance tracking and analytics
AI tools and filters for content creation
Target Audience
This course is suitable for beginners interested in social media content creation and individuals seeking to build foundational digital marketing skills. It is also suitable for those exploring opportunities in marketing, branding, entrepreneurship or freelance content creation. No prior experience is required.
Fees
Fee for this course can be paid using SkillsFuture Credits.
STEP* will be used to administer all ITE Continuing Education & Training (CET) courses. For first-time users of STEP, please register and sign in here.
*STEP – Skills Training & Enhancement Portal, the new one-stop learning portal to manage all courses and learning needs across the 5 polytechnics and ITE.
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