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Institute of Technical Education

Brand Marketing

More information on the module about brand marketing.

Unlock the secrets of brand marketing

Are you curious about how brands become famous? In this programme, you will learn the key concepts and strategies of brand marketing. You will study real-world examples and engage in hands-on projects to see how brands are created and developed.

Build skills for a bright future

This course will help you understand the important role of branding in business. You will gain practical skills and knowledge that are valuable in the marketing field. By the end, you will appreciate how successful brands connect with people and succeed in the market.

Learning outcomes

Discover your brand identity

Are you ready to explore the world of brand marketing? In this programme, you will learn how to define brand identity, identify target audiences, and understand buyer personas. You will also discover different marketing channels, helping you think globally and understand diverse cultures.

Build essential skills for success

You will develop creative brand messaging and learn how to communicate your ideas effectively. Through group activities, you will enhance your collaboration and problem-solving skills. By participating in this course, you will gain critical thinking abilities and become more adaptable in your approach to marketing.

Module outline

1. Poster planning

  • Short performance tasks: Students sketch or use mind maps to brainstorm ideas for their posters. This provides an immediate opportunity for feedback on their understanding of basic brand marketing concepts.

  • Verbal feedback: The instructor will offer individual or group feedback on the students' sketches, focusing on strengths and areas for improvement.

2. Developing the poster design

  • Peer evaluation: Students can present their poster design draft to their classmates for feedback. This encourages peer learning and helps students identify areas where their designs could be improved.

  • Instructor feedback: The instructor can provide further feedback on the posters, addressing issues such as messaging.

3. Finalising and presenting posters

  • Discussion after lecture: After a lecture on branding strategies, students can discuss how the concepts apply to their posters.

  • Final poster assessment: The instructor can assess the relevance of the branding strategies presented in the final posters and provide written or verbal feedback on the student's work