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Institute of Technical Education
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  3. Applied Learning Modules (ApLM@ITE)
  4. List of Applied Learning Modules (ApLM@ITE)
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  6. Digital Marketing in Tourism
Business & Services

Digital Marketing in Tourism

More information on the module about digital marketing in tourism.

Unlock the Power of Digital Marketing in Tourism with ITE 

Embark on a journey into the dynamic world of tourism with ITE's Digital Marketing in Tourism module. Discover the vital role of digital platforms in catering to tourists' needs and learn how to create tailored services for visitors. By the end of this elective module, you'll be equipped to design leisure programmes, craft digital promotional materials, and utilise digital marketing strategies to promote your offerings. Explore related ITE courses such as Higher Nitec in Travel and Tourism Services and Higher Nitec in Leisure & Travel Operations to kickstart your career in the exciting tourism industry!

Learning outcomes

Master Digital Marketing for Tourism Success with ITE 

Step into the world of tourism with ITE's Digital Marketing module and unlock the secrets to creating engaging leisure programmes for visitors. Learn how to utilise digital marketing services to promote your programmes effectively and attract the right audience. By the end of this module, you'll be equipped with the skills to propose tailored leisure programmes and leverage digital tools to boost your success in the tourism industry. Explore the exciting possibilities in travel and tourism with ITE today!

Module outline

More information on the module outline

S/N

Module outline

1

Explain the profile of visitors

2

Determine the needs and preferences of the visitors

3

Provide key information on tourism products and services

4

Propose leisure programme

5

Describe the different benefits and use of digital marketing

6

Prepare key promotion information

7

Prepare the digital promotional material(s)

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