Small Business Entrepreneurship

Embrace entrepreneurship

In our Small Business Entrepreneurship course, aspiring entrepreneurs will gain valuable insights into identifying business opportunities and operating online start-up enterprises. Learn how to plan, understand customer needs, promote your business, and set up a social media presence to reach your target audience effectively. With the rise of online businesses, this course equips learners with the skills needed to thrive in the digital landscape and succeed as entrepreneurs.

Shape your business future

Join our School of Business & Services courses to delve deeper into the world of entrepreneurship. Develop the knowledge and experience to navigate the challenges of starting and running a small business. Start your entrepreneurial journey with confidence and take the first step towards building a successful online enterprise!

Learning outcomes

Unleash your entrepreneurial skills

In our programme, students will learn to identify significant business opportunities and conduct customer surveys to understand customer needs. Gain insights into developing promotional packages, applying basic costing concepts, and setting up a social media presence with logo creation. By the end of the module, students will be equipped with the skills needed to kickstart a small business operation successfully.

Shape your business vision

Join our course to develop essential skills in business operations and marketing strategies. Learn how to identify customer groups, create promotional materials, and manage costs effectively. Start building your entrepreneurial journey with confidence and set up your small business for success in the competitive market.

Module outline

1. Identify a significant business opportunity for a small business operation

• Identify the core functions of a business operation.

• Explain the elements of a marketing mix

• Explain the relationship amongst the elements of the marketing mix.

• Explain the elements of a proposal for a small business operation.

• Plan a small business operation

2. Design and conduct customer surveys to identify customer groups

• Identify the likes and dislikes of customers

• Identify and state the factors affecting a small business:

• Prepare a market survey feedback form.

3. Develop a basic promotion package

• Explain the importance of promotion.

• Demonstrate use of promotion and design of print materials

4. Apply basic costing concepts for a small business operation

• Identify and explain sources of funding.

• Prepare a basic Budgeting Plan.

• Prepare a basic Profit & Loss Statement

• Demonstrate basic Costing & Pricing techniques for a small business.

5. Setting up a social media page and logo creation