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Institute of Technical Education
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ITE Brand Identity

Appropriate usage of the ITE Logo.

Last updated 27 August 2025

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ITE Corporate Logo
ITE College Logos
Commonly used acronyms

ITE Corporate Logo

The following logos are to be used to represent ITE formally and corporately:

Logo: 'ITE' in white, angled under a solid red square.

No lettering

ITE Institute of Technical Education logo. Red square with 'ITE' in white, black background.

Flushed left with lettering

ITE Institute of Technical Education logo: white letters on red square, text below.

Centralised with lettering

Please contact Corporate Affairs & Development Division for permission and advice before use. Different versions of the logo are also available. Please consult Corporate Affairs & Development Division for approved alternative versions.

Minimum Clear Space & Size

The minimum clear space around the logo should be 50 per cent of the length of the logo. The minimum size of the ITE logo is 8mm for each side of the ITE logo (no lettering) and 10mm in height for the logo with lettering.

Typeface

The name of ITE must be presented in full: Institute of Technical Education, and printed in Helvetica Black Oblique typeface.

Colours

Table 1: Colour values of ITE Logo and Logo Text

ITE Logo

Logo Text

Pantone:
Burgundy Red Pantone 187C

Pantone:
Warm Grey Pantone 10C

CMYK Process Value:
Cyan - 0%
Magenta - 100%
Yellow - 79%
Black - 20%

CMYK Process Value:
Cyan - 0%
Magenta - 14%
Yellow - 28%
Black - 55%

RGB:
Red - 196
Green - 18
Blue - 48

ITE College Logos

Where appropriate, ITE College Logos could be used to represent the Colleges. Reduction or enlargement of logos must be done proportionately.

ITE College Central logo in gray and white against a red and brown background.

ITE College Central

ITE College East logo. Red square with white letters next to 'College East' text, over brown lines.

ITE College East

ITE College West logo: red square with white 'ITE' and brown 'College West' text.

ITE College West

Typeface

The name of the College must be presented in full and printed in Helvetica Black Oblique typeface.

Colours

Pantone colours and colour compositions are to follow that of the primary ITE logo.

Commonly used acronyms

To ensure consistency and alignment when using acronyms, ITE has adopted the following for use in publications and collaterals.

Table 2: Commonly used acronyms for certificates

Certificates

Acronyms

National ITE Certificate

Nitec

Higher National ITE Certificate

Higher Nitec

Technical Diploma

TD

Technical Engineer Diploma

TED

Work-Study Diploma

WSDip

ITE Skills Certificate

ISC

Certificate of Competency

CoC

Certified Industry Trainer

CIT

Advanced Certified Industry Trainer

ACIT

Table 3: Commonly used acronyms for programme/system

Programme/System

Acronyms

Train-the-Trainer

TTT

Workforce Skills Qualification

WSQ

Table 4: Commonly used acronyms for schools in ITE

Schools

Acronyms

School of Health Sciences

SHS

School of Business & Services

SBS

School of Design & Media

SDM

School of Electronics & Info-comm Technology

SEIT

School of Engineering

SOE

School of Hospitality

SOH