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Institute of Technical Education
  1. Home
  2. Secondary school students
  3. Applied Learning Modules (ApLM@ITE)
  4. List of Applied Learning Modules (ApLM@ITE)
  5. Electronics & Info-Comm Technology
  6. Digital Marketing
Electronics & Info-Comm Technology

Digital Marketing

More information on the digital marketing module.

Kickstart your Digital Marketing journey

In today's digital world, having an online presence is crucial for businesses. This introductory course gives you a head start in business and IT by teaching you essential digital marketing skills. You will learn to set up a website domain and create a customer-focused website.

Connect your website with digital channels

You will also learn to integrate your website with digital marketing channels. These skills are key for reaching and engaging with customers online. With courses like Higher Nitec in IT Applications Development, you can further expand your expertise in this exciting field.

Learning outcomes

Launch your website with confidence

By the end of this module, you will know how to set up a domain for your website. You will learn the skills needed to develop a fully functional site tailored to your needs. This knowledge is key to establishing a strong online presence.

Connect and promote your site

You will also learn how to integrate your website with digital marketing channels. This will help you reach and engage with your audience effectively. These skills are essential for making your website a powerful tool in the digital world.

Module outline

More information on the module outline

S/N

Module outline

1

Set up domain for website.

  • Describe the benefit of online web presence.

  • Perform website domain name registration.

2

Develop a website.

  • Develop website using the development tool.

  • Publish website to the World Wide Web.

3

Understanding digital marketing channel.

  • Define digital marketing and social media plugins.

4

Configure social media plugin.

  • Generate social media plugin code.

5

Integrate website with social media.

  • Define optimal position to display social media plugin on the website.

  • Integrate social media plugin onto the website.

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