CoC in AI Storytelling & Content Creation for Businesses
ITE College Central
Part-time
Design
Media
Design & Media
17 June 2026
Equip yourself with the skillsets to create compelling, data-driven content that meets today’s digital industry demands!
Course duration: 16 hours
This course is designed to empower content creators and small to medium enterprises (SMEs) to create professional‑grade digital content using 100% Generative AI tools—with no prior production background required.
Participants will learn how to turn business ideas, marketing messages, and brand stories into AI‑generated scripts, visuals, characters, and videos optimised for social media and online platforms. By the end of the course, learners will be able to independently produce compelling, on‑brand video content that enhances visibility, drives engagement, and supports real‑world business and marketing objectives—faster, more efficiently, and at scale.
What you'll learn
Write Text Prompts for script and visual
Generate Al images
Generate Al Videos
Generate audio narration for characters and visuals
Apply lip sync animation to Al generated characters
Create product videos for Social Media
Entry requirements
Participants are expected to:
Able to speak and understand English
Able to access and use electronic resources and the Internet
Fees
Fees for this course can be paid using SkillsFuture Credits.
*STEP will be used to administer all ITE Continuing Education & Training (CET) courses starting from 1 April 2024 onwards. For first-time users of STEP, please register and sign in here.
*STEP – Skills Training & Enhancement Portal, the new one-stop learning portal to manage all courses and learning needs across the 5 polytechnics and ITE.
Want to find out more about our courses?
Related courses:
CoC in GEN AI Visual Effects (VFX)
Pantone-01.png)