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Overview

Course Duration

18 hours

Type of course

Part-time

Campus where course is offered

ITE College East

Course Certification

SkillsFuture Certificate of Competency (CoC)

In this course, participants will learn to use the Internet and web tools to build successful online businesses.  You'll learn how to create attractive websites quickly, analyse markets and use keywords for better online visibility.   You will also learn about site maintenance, security backup and content management strategies.

Fee for this course can be paid using SkillsFuture Credits. 
Please visit www.skillsfuture.sg/credit for more information.

More Details / Apply    

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What you'll learn

  • Conduct proper keyword research and analysis to ensure business feasibility
  • Use rapid web development tools to create visually stunning websites and professional e-stores
  • Effective Search Engine Optimisation (SEO) for the websites/e-stores to achieve top search engine ranking
  • Strategies to promote and improve website traffic, such as Search Engine Marketing (SEM) and Social Media Marketing(SMM).
  • Site traffic/data analytics to measure business performance
  • Learn how to leverage on important web & e-business resources, tools and outsourcing techniques
  • Choose and integrate the right payment gateway and inventory management/logistics
  • Effective blogging and content marketing strategies
  • Site maintenance, security, backup and content management strategies 

Entry Requirements

This is an introductory course for learners and no prior knowledge is required.

Fee for this course can be paid using SkillsFuture Credits. 
Please visit www.skillsfuture.sg/credit for more information.

SkillsFuture Course Reference Number: TGS-2019507291