CoC e-Business Development & Internet Marketing

What you'll learn

• Use rapid web development tools to create visually stunning websites
• Conduct proper keyword research and analysis to ensure business feasibility
• Acquire rapid web development skills to create visually stunning websites and professional e-stores at blazing speed
• Learn effective search engine optimisation (SEO) for the websites/e-stores to achieve top search engine ranking
• Site traffic/data analytics to measure business performance
• Learn how to leverage on important web & e-business resources, tools and outsourcing techniques
• Choose & integrate the right payment gateway and inventory management/logistics
• Learn effective blogging and content marketing strategies
• Apply effective internet marketing and outreach/traffic optimisation techniques including search engine marketing (SEM) and social media marketing (SMM)
• Perform proper market trending and keyword analysis to implement basic search engine optimization/marketing (SEO/SEM) and social media marketing (SMM). Site maintenance, security, backup and content management strategies will also be taught