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Course Duration

18 hours

Type of course


Campus where course is offered

ITE College East

Course Certification

SkillsFuture Certificate of Competency (CoC)

You will learn to harness the power of the Internet and web technologies to create successful online businesses.  

What you'll learn

  • How to use rapid web development tools to create visually stunning websites
  • How to perform proper market trending and keyword analysis to implement basic search engine optimization/marketing (SEO/SEM) and social media marketing (SMM).   Site maintenance, security, backup and content management strategies will also be taught
  • Conduct proper keyword research and analysis to ensure business feasibility
  • Acquire rapid web development skills to create visually stunning websites and professional e-stores at blazing speed
  • Learn effective search engine optimisation (SEO) for the websites/estores to achieve top search engine ranking
  • Apply effective internet marketing and outreach/traffic optimisation techniques including search engine marketing (SEM) and social media marketing (SMM)
  • Site traffic/data analytics to measure business performance
  • Learn how to leverage on important web & e-business resources, tools and outsourcing techniques
  • Choose & integrate the right payment gateway and inventory management/logistics
  • Learn effective blogging and content marketing strategies

Entry Requirements

This is an introductory course for learners who are new to the subject.  No prior knowledge is required.