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Course Duration

12 hours

Type of course


Campus where course is offered

ITE College West

Course Certification


The course will provide a comprehensive lateral and progressive pathway for front-line retail employees to acquire new skills and seamlessly move from the front-of-house to back-end and eventually into supervisory and management positions within their respective organisations.

Existing retail employees or those seeking a career in the retail sector and have minimally completed their secondary education (GCE ‘N’ Levels and above) should consider this course.  This group of learners will learn best by undergoing a blended learning environment of both theory and practical simulations in ITE.

What you'll learn

• Customer Relationship Management - introduction, concepts and implementation
• Importance of People & Relationship Management
• Effective Communication Skills
• Managing Teams, Understanding Diversity, Equity and Inclusion
• Principles of Visual Merchandising
• Planning & Implementing a Visual Merchandising strategy

Entry Requirements

Participants should possess
• 18 years old and above
• At least GCE N Level, NTC2 / Nitec, WPLN level 4 in English & Mathematics or equivalent 

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