Customer Experience Management (Level 2)

The course aims to cover fundamental knowledge and skills to scaffold complex tasks such as:

Participants will navigate between utilising the data sets churned from CRM and applying it to their planning and promotional schedules.  This will empower retail staff to contribute holistically to the brand’s growth and gain better insight into consumer buying patterns.

Upon embarking on Level 2 modules, participants will harness the required expertise to professionally fulfil the assigned tasks, such as enhancing in-store customer relationship management operations and loyalty.

With the inclusion of data analytics, the person-in-charge will be deemed competent in handling both the essential front-of-house and back end operations of any retail organisation.