User Experience Hub (UX Hub)
(Blk B Level 2)
UX Hub is a high-tech immersive digital facility set up with the support of industry partners who have contributed the latest technologies and software to emulate the transformed processes of businesses, industries, consumers and content providers. It focuses on user experience, immersive media production and business intelligence to illustrate new innovative workflows adopted by businesses and industries.
It has 3 key zones; Experience Gallery, Production Studio and Co-lab.
The Experience Gallery showcases the different technologies used and how digitalization has changed content development with video walls, projection mapping and interactive LED.
The Production Studio is an authentic production space built with multi-cam broadcast control room and is equipped with production equipment to develop capabilities in broadcast and livestream 3D virtual & 360 video contents for hybrid virtual events and live action virtual production.The co-working space is where staff and students collaborate with industry partners on real world projects to create different immersive media contents.