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Course Duration

4 years

Type of course


Campus where course is offered

ITE College Central ITE College West

Course Certification

Higher Nitec

Transforming Retail, Empowering Growth: Embracing the Future with Online Success and Analytical Insights!

A Retail Associate plays a crucial role in bridging the gap between traditional brick-and-mortar retail and the digital landscape. You will be trained to deliver exceptional customer service while leveraging modern technological tools to enhance the shopping experience for customers. You will support a spectrum of retail functions while working in a dynamic and fast-paced environment, keeping up with the latest technological advancements and using them to drive sales, improve operational efficiency to optimize the overall retail experience.

What you'll learn

  • Promote products and services through face-to-face, online and live streaming modes
  • Provide customer service
  • Perform cashiering
  • Handle merchandise
  • Manage stock inventory
  • Arrange display of merchandise
  • Perform marketing and sales promotions activities
  • Assist in the buying process
  • Assist in supply chain operations
  • Provide immersive retail experience
  • Create digital content for e-commerce
  • Coordinate e-commerce operations
  • Perform retail analytics
  • Implement sustainability measures

Entry Requirements

GCE 'N' Technical students with 0 or 1 'N' Level Pass

Students will be required to purchase a Laptop for the course. This is in addition to the course fees. Financial assistance is available to eligible students under ITE Opportunity Fund subject to terms and conditions. For more details on the minimum laptop specifications, please click here.

Progression Opportunities

Higher Nitec in Retail & Online Business graduates may apply for progression to the following Work-Study Diploma courses at ITE:

Higher Nitec in Retail & Online Business graduates with a Grade Point Average (GPA) of 2.0 and above may apply for progression to a Technical Diploma course at ITE. For more details on progression, please click here.

Higher Nitec in Retail & Online Business graduates with a GPA of 2.0 and above may also apply for progression to the first year of a related diploma course at the Polytechnics. For more details on diploma courses for progression, please refer to the Joint Polytechnic Admissions website.

Career Opportunities

Higher Nitec in Retail & Online Business graduates obtain training in digital marketing and merchandising which widen their opportunities to be employed by retail establishments for both shop front and back-end office. Some of the job titles held by graduates include Marketing Executive, E-commerce Executive, Retail Merchandiser and Retail Sales Executive.