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Course Duration

3 years

Type of course


Campus where course is offered

ITE College West

Course Certification

Higher Nitec

Delighting Customers - The Heart of every Business transaction

In this course, you will learn the critical importance of customer experience in today’s business landscape.  Students will be exposed to various tools to discover practical strategies and frameworks for designing and delivering outstanding customer experiences across various touchpoints, from initial engagement to post-purchase support.

What you'll learn

  • Resolve customer feedback and dissatisfaction 
  • Interpret customer cognitive processes
  • Perform data analytics
  • Manage digital platforms
  • Manage customer leads
  • Provide support for marketing campaign activities
  • Conduct market sensing
  • Handle channel sales
  • Implement service marketing activities
  • Redesign services and operations
  • Evaluate service experience and quality

Entry Requirements

Admission to Year 1 of the 3-year curriculum structure:

GCE ‘O’ level grades in any 2 subjects:

  • Grade 1-8


GCE ‘N’ level passes in English Language and 2 other subjects:

  • Grade A-D or Grade 1-5

Students will be required to purchase a Laptop for the course. This is in addition to the course fees. Financial assistance is available to eligible students under ITE Opportunity Fund subject to terms and conditions. For more details on the minimum laptop specifications, please click here.

Progression Opportunities

Higher Nitec in Customer Experience graduates may apply for progression to the following Work-Study Diploma courses at ITE:

Higher Nitec in Customer Experience graduates with a Grade Point Average (GPA) of 2.0 and above may apply for progression to a Technical Diploma course at ITE. For more details on progression, please click here.

Higher Nitec in Customer Experience graduates with a GPA of 2.0 and above may also apply for progression to the first year of a related diploma course at the Polytechnics. For more details on diploma courses for progression, please refer to the Joint Polytechnic Admissions website.

Career Opportunities

Higher Nitec in Customer Experience graduates are employed by government agencies, statutory boards and private sector companies. Some job titles held are Customer Experience officers, Customer Experience Associates, Customer Support Specialist and Customer Experience Specialists. Graduates can advance in their careers (e.g. Customer Experience Executives, Senior Customer Experience Executives) once relevant experience and higher-level Customer Experience skills are acquired.