Digital Marketing

Digital Marketing

In the current digital age, most companies have an online web presence, making digital marketing a sought-after skill. This introductory course provides a head start for students who are keen to pursue business and IT courses, by equipping them with the knowledge and skills to set up a website domain, develop a customer-centric website and integrate the website with a digital marketing channel.

Related ITE Course: Higher Nitec in IT Applications Development (3-year)

At the end of the module, students will be able to:

Setup a domain for website.
Develop a website.
Integrate the website with digital marketing channels.

S/N	Module Outline
1	Set up domain for website. Describe the benefit of online web presence. Perform website domain name registration.
2	Develop a website. Develop website using the development tool. Publish website to the World Wide Web.
3	Understanding digital marketing channel. Define digital marketing and social media plugins.
4	Configure social media plugin. Generate social media plugin code.
5	Integrate website with social media. Define optimal position to display social media plugin on the website. Integrate social media plugin onto the website.

Electronics & Info-Comm Technology