Digital MarketingIn the current digital age, most companies have an online web presence, making digital marketing a sought-after skill. This introductory course provides a head start for students who are keen to pursue business and IT courses, by equipping them with the knowledge and skills to set up a website domain, develop a customer-centric website and integrate the website with a digital marketing channel.Related ITE Course: Higher Nitec in IT Applications Development (3-year)
At the end of the module, students will be able to: Setup a domain for website. Develop a website.Integrate the website with digital marketing channels.
S/N Module Outline 1Set up domain for website.Describe the benefit of online web presence.Perform website domain name registration. 2Develop a website.Develop website using the development tool.Publish website to the World Wide Web. 3Understanding digital marketing channel. Define digital marketing and social media plugins. 4Configure social media plugin.Generate social media plugin code. 5Integrate website with social media.Define optimal position to display social media plugin on the website.Integrate social media plugin onto the website.