Digital Marketing

Digital Marketing

In the current digital age, most companies have an online web presence, making digital marketing a sought-after skill. This introductory course provides a head start for students who are keen to pursue business and IT courses by equipping them with the knowledge and skills to set up a domain for website, develop a customer-centric website, integrate the website with a digital marketing channel, and configure the website to a mobile device.

Related ITE Course: Higher Nitec in IT Applications Development

At the end of the module, students will be able to:

Setup a domain for website.
Develop a website.
Integrate the website with a digital marketing channel.
Configure the website for a mobile device.

S/N	Module Outline
1	Set up domain for website. Describe the benefit of online web presence. Configure website development tool. Perform website domain name registration.
2	Develop a website. Describe the types of structure used in website development. Develop website using the development tool. Publish website to the World Wide Web.
3	Create digital marketing channel. Define digital marketing. Create social media page.
4	Configure social media plugin. List social media plugins. Generate social media plugin code.
5	Integrate website with social media. Define optimal position to display social media plugin on the website. Integrate social media plugin onto the website.

Electronics & Info-Comm Technology